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Long reads on branded CRO.

Plain, practical guides from Kevin on testing, landing pages, offers and messaging for premium Shopify brands. No filler, and no made-up numbers.

Branded CRO

What branded CRO is, and why premium brands need it

Most CRO makes premium stores look cheaper. Branded CRO tests for revenue and protects the brand at the same time. Here’s how it works and why it matters.

6 min readRead
A/B testing

Revenue per session: the one number we judge every test by

Conversion rate can lie. Revenue per session counts conversion and order value together, which is why we judge every Shopify A/B test on it.

5 min readRead
Landing pages

Advertorial, listicle or quiz funnel: which page for which ad

The right landing page depends on how aware the person clicking your ad is. Here’s how we match advertorials, listicles and quiz funnels to your traffic.

6 min readRead
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Offer builders

How we build bundles and free gift offers without apps

Bundle builders, 2 + 2 offers and unlockable gifts, built natively in your Shopify theme instead of with an app. What that means and why we do it.

5 min readRead
Messaging

Awareness levels: writing a page for where your customer is

Every visitor arrives knowing a different amount. Here’s how we use awareness levels and market sophistication to decide what each Shopify page should say.

6 min readRead
Kevin Stowe, founder of Beyond the FoldFree discovery callTalk to KevinBook a call