“We’re making almost twice as much profit as before we worked with Beyond the Fold. Highest ROI investment we’ve ever made.”
EMEdward Murch Founder, Uviva Light Therapy
From your customers’ words to a live test, every week.
Four pillars, the same on every store: data, balance, design and uptime. Here’s each one, step by step, with what it looks like for real brands.
How we work
Good CRO starts with 4 pillars.
Data, balance, design and uptime. Get all four right and every test you run builds on the last one.
Pillar 1 · Data
How we figure out how to speak to your customers.
Every test starts with what your customers already say about you. We read all of it before we design a thing.
- 01Build your data bank.Reviews, support tickets, Reddit threads, ad comments and your Shopify data. Every source lands in one data bank on your customers, and every test we design comes out of it, not a best-practice list.
- 02Map awareness levels.We sort your customers into five awareness levels, and each page gets the message its visitors are ready for. Cold traffic meets the problem. Warm traffic meets the offer.
- 03Map market sophistication.We find out how many times they’ve heard the promise, then place your market on stages 1 to 5. The stage sets how bold and how new the message must be.
- 04Map pain points.We pull out every pain point in your customers’ own words, and score each one by how often it comes up and how strongly it’s felt. The strongest pains lead the headline.
- 05Map desires.We list what they want instead, again in their words, and give every desire the same strength score. Each test shows the outcome they want, not just the product.
How we’re different
You’ll never chase us. We tell you what’s next.
Most agencies wait for you to ask what’s next. We show up every Monday with the next tests already designed.
Typical CRO agency
A few tests a month on random pages
You chase them for updates
A list of ideas in an email
Best-practice checklists
Conversion first, brand second
Slow page builders and apps
A test live everywhere, 95% of the time
We tell you what’s next
10 Figma designs every Monday
A data bank on your customers
Scored for brand and conversion
Native to your theme, and fast
Pillar 2 · Balance
How we keep every test on brand and still converting.
A premium brand can’t look like a discount site. We score every design so it sells without cheapening what you’ve built.
- 01Score your brand’s balance.We weigh your price point, design and tone, and what your customers expect when they land. That sets your score, from brand-led at 1 to conversion-led at 10.
- 02Set a target for every page.Every page is matched to an awareness level. Colder pages lean brand, so first impressions stay premium. Warmer pages lean conversion, so buyers get over the line.
- 03Score every test.Every design in your Figma file gets a balance score, and it has to land inside that page’s target. Too far either way, and we redesign it before it’s built.
Client results
In their own words.
Real founders, real stores and real numbers. Here’s what changed once they started testing with us.
“Kevin and his team presented us with a detailed yet simple plan to improve our website. Only a few months with them and we have revenue growth over 30%.”
SOSean O’Connor Managing Director, Galway Crystal
“Only around 60% of the tests actually won, but in the end we did get a 32% revenue increase in the three months.”
FMFinn Mason CEO, Hugger Comfort
“They made us another $70K per month in 6 weeks with 3 tests. Close to $1M a year. Unbelievable.”
ZQZaq Qureshi Founder/Director, Playa London
Pillar 3 · Design
How we push conversion and still look premium.
Every test is designed from scratch for your brand. If it wouldn’t look right on your homepage, it doesn’t go live.
- 01Understand your brand.We start with your logo, colours and fonts, then learn your tone of voice and photo style. Every test is designed from that kit, so it looks like it was always there.
- 02World-class design.Every test designed from scratch in Figma, never a template. Proven offers, like 2 + 2 free, redesigned for your brand. Premium enough for your homepage, without ever looking cheap.
- 03Flawless flow and animation.Every choice broken into simple, guided steps. Smooth motion that feels high end, not gimmicky, and animation that never slows the page down.
- 04Custom-built and fast.No page builders and no apps. Everything custom, built natively in your theme, so your pages stay fast, even with complex offers.
Who runs it
Who’s behind your CRO?
Most agencies won’t say. Ours is run by a founder who’s done it himself.
Kevin Stowe Founder, Beyond the Fold
Scaled his own brand before running yours.
Kevin founded Bunker Clothing at 19 and scaled it to €1.3 million in revenue. He brings the same eye to every store we work on.
€0.0MRevenue at Bunker Clothing
0His age when he founded it
Winner 2023Winner of the Digital Mentoring Initiative 2023Digital Business Ireland, won with Kevin’s own brand, Bunker ClothingPillar 4 · Uptime
How we keep a test live on every key page, 95% of the time.
A page without a live test isn’t learning anything. So the next tests are always built, queued and waiting.
- 01Start from the BTF Vault.Every test we’ve ever designed lives in the Beyond the Fold Vault, 500+ and counting, sorted by page from product pages to checkouts. So we start from what’s already worked, never a blank page.
- 02Design 10 tests a week.10 new test designs in Figma, on your desk every Monday. You click through them and pick the ones you like, and your picks are built and queued behind the live test.
- 03Keep 3 tests queued at all times.The next 2 to 3 tests are built before the live one ends, and the next goes live that same day. So every key page is testing at least 95% of the time.
Every week
Your week with us.
The rhythm behind a test live on every key page, 95% of the time.
Monday, 10 new designs.
10 new test designs in Figma, on your desk every Monday. Finished designs, not ideas in an email.
You pick.
You click through them and pick the ones you like. Need more? We’ll design them too.
We build and queue.
Your picks are built natively in your theme and queued, so 2 to 3 are always ready.
The next goes live.
A new test goes live the day the last one ends, and every result feeds the next design.
FAQ
Questions, answered.
How the weeks actually run.
Every Monday, with 10 new Figma test designs. You click through them, pick the ones you like, and your picks are built and queued. You’ll never have to chase us for what’s next.
