2x
Almost twice the profit
“We’re making almost twice as much profit as before we worked with Beyond the Fold. Highest ROI investment we’ve ever made.”
EMEdward Murch Founder, Uviva Light Therapy
Always-on CROfor premium Shopify brands.
A live test on every key page 95% of the month, and every test scored so it never makes your brand look cheap.
- 95% test uptime on every key page.
- 3 AB tests always queued & ready to ship.
- Your CRO, always at its max.
Trusted by 50+ ecom brands
Our work
World-class design. Fast native development. No apps. Beautiful animation.
Real features we built for our clients, natively in Shopify with no apps to slow them down. Go ahead and play.
Sassy Saints
Native Custom Offer Builder
+7%RPS uplift
Charge
Dynamic Subscription Cart
+12%RPS uplift
NPRO
Animated Unique Mechanism Section
+12%RPS uplift
Sassy Saints
Custom Offer Architecture with Unlockable Free Gifts
+7%RPS uplift
Bunker
Dynamic Cart Upsells
+11%RPS uplift
Our promise
Here are our three promises to you.
Three things you can hold us to, every single month we work together.
- 01Tests live on all key areas 95% of the time.A live test on your home, product and collection pages, and on checkout, menu and cart. You will always have tests running.
- 0210 new Figma test designs on your desk every Monday.Finished Figma designs, not ideas in an email. Need more? We’ll design them too. You’ll never have to ask us what’s next.
- 03Your CRO, always at its max.A new test ready the day the last one ends, with the next 2 to 3 always built and waiting. Every result feeds the next test, so gains compound.
Our 14-day guarantee
Four deliverables in your first 14 days, or your money back.
We know the typical agency experience is a bad one. So we put the risk on us, and you get to see what our design and dev team can really do.
- Your messaging framework.A PDF of your awareness levels, market sophistication, pain points and desires, in your customers’ own words. Every test we design is written from it.
- 20 Figma test designs.Your month one roadmap. Twenty finished test designs, laid out week by week in a Figma file you keep, ready to build.
- Your design system in Figma.Your colours, type, buttons, components and tone of voice in one file, so every test looks like it was always part of your store.
- 5 A/B tests, live on your store.Built natively in your theme and running in Intelligems or Shoplift, each on a 50/50 split, all by day 14.
Didn’t deliver on time or unhappy for any reason? Full refund, no questions asked.
Your first 14 days
Day 0 of 14Didn’t deliver on time or unhappy for any reason? Full refund, no questions asked.
How we work
Good CRO starts with 4 pillars.
Data, balance, design and uptime. Get all four right and every test you run builds on the last one.
Pillar 1 · Data
How we figure out how to speak to your customers.
Every test starts with what your customers already say about you. We read all of it before we design a thing.
- 01Build your data bank.Reviews, support tickets, Reddit threads, ad comments and your Shopify data. Every source lands in one data bank on your customers, and every test we design comes out of it, not a best-practice list.
- 02Map awareness levels.We sort your customers into five awareness levels, and each page gets the message its visitors are ready for. Cold traffic meets the problem. Warm traffic meets the offer.
- 03Map market sophistication.We find out how many times they’ve heard the promise, then place your market on stages 1 to 5. The stage sets how bold and how new the message must be.
- 04Map pain points.We pull out every pain point in your customers’ own words, and score each one by how often it comes up and how strongly it’s felt. The strongest pains lead the headline.
- 05Map desires.We list what they want instead, again in their words, and give every desire the same strength score. Each test shows the outcome they want, not just the product.
How we’re different
You’ll never chase us. We tell you what’s next.
Most agencies wait for you to ask what’s next. We show up every Monday with the next tests already designed.
Typical CRO agency
A few tests a month on random pages
You chase them for updates
A list of ideas in an email
Best-practice checklists
Conversion first, brand second
Slow page builders and apps
A test live everywhere, 95% of the time
We tell you what’s next
10 Figma designs every Monday
A data bank on your customers
Scored for brand and conversion
Native to your theme, and fast
Pillar 2 · Balance
How we keep every test on brand and still converting.
A premium brand can’t look like a discount site. We score every design so it sells without cheapening what you’ve built.
- 01Score your brand’s balance.We weigh your price point, design and tone, and what your customers expect when they land. That sets your score, from brand-led at 1 to conversion-led at 10.
- 02Set a target for every page.Every page is matched to an awareness level. Colder pages lean brand, so first impressions stay premium. Warmer pages lean conversion, so buyers get over the line.
- 03Score every test.Every design in your Figma file gets a balance score, and it has to land inside that page’s target. Too far either way, and we redesign it before it’s built.
Client results
In their own words.
Real founders, real stores and real numbers. Here’s what changed once they started testing with us.
30%+
Revenue growth in a few months
“Kevin and his team presented us with a detailed yet simple plan to improve our website. Only a few months with them and we have revenue growth over 30%.”
SOSean O’Connor Managing Director, Galway Crystal
+32%
Revenue in three months
“Only around 60% of the tests actually won, but in the end we did get a 32% revenue increase in the three months.”
FMFinn Mason CEO, Hugger Comfort
+$70K
A month, 6 weeks in, from 3 tests
“They made us another $70K per month in 6 weeks with 3 tests. Close to $1M a year. Unbelievable.”
ZQZaq Qureshi Founder/Director, Playa London
Pillar 3 · Design
How we push conversion and still look premium.
Every test is designed from scratch for your brand. If it wouldn’t look right on your homepage, it doesn’t go live.
- 01Understand your brand.We start with your logo, colours and fonts, then learn your tone of voice and photo style. Every test is designed from that kit, so it looks like it was always there.
- 02World-class design.Every test designed from scratch in Figma, never a template. Proven offers, like 2 + 2 free, redesigned for your brand. Premium enough for your homepage, without ever looking cheap.
- 03Flawless flow and animation.Every choice broken into simple, guided steps. Smooth motion that feels high end, not gimmicky, and animation that never slows the page down.
- 04Custom-built and fast.No page builders and no apps. Everything custom, built natively in your theme, so your pages stay fast, even with complex offers.
Who runs it
Who’s behind your CRO?
Most agencies won’t say. Ours is run by a founder who’s done it himself.
Kevin Stowe Founder, Beyond the Fold
Scaled his own brand before running yours.
Kevin founded Bunker Clothing at 19 and scaled it to €1.3 million in revenue. He brings the same eye to every store we work on.
€0.0MRevenue at Bunker Clothing
0His age when he founded it
We only work with a maximum of 10 clients at a time, so Kevin can personally manage every account himself. You’ll be working directly with him. You don’t get passed off to an account manager.
8 of 10 places takenUpdated 1 October 2026
Winner 2023Winner of the Digital Mentoring Initiative 2023Digital Business Ireland, won with Kevin’s own brand, Bunker ClothingPillar 4 · Uptime
How we keep a test live on every key page, 95% of the time.
A page without a live test isn’t learning anything. So the next tests are always built, queued and waiting.
- 01Start from the BTF Vault.Every test we’ve ever designed lives in the Beyond the Fold Vault, 500+ and counting, sorted by page from product pages to checkouts. So we start from what’s already worked, never a blank page.
- 02Design 10 tests a week.10 new test designs in Figma, on your desk every Monday. You click through them and pick the ones you like, and your picks are built and queued behind the live test.
- 03Keep 3 tests queued at all times.The next 2 to 3 tests are built before the live one ends, and the next goes live that same day. So every key page is testing at least 95% of the time.
What you get
One retainer. Everything included.
Every store is different, so we price on a call, once we’ve seen yours.
- 01Unlimited A/B tests, always 2 to 3 ahead.There’s no cap on tests. The next 2 to 3 are built and queued before the live one ends.
- 02A test live on every key page, 95% of the time.Homepage, product pages, collections and cart. A page without a test isn’t learning anything.
- 03Up to 5 advertorials, listicles or quiz funnels a week.Landing pages for your ads, designed and built in your brand, and tested like everything else.
- 0410 new Figma designs every Monday.You click through them, pick the ones you like, and your picks are built and queued.
- 05A data bank on your customers.Reviews, tickets, Reddit, ad comments and your Shopify data, in one place, behind every test.
- 06Native builds in your Shopify theme.No page builders and no apps. Custom sections your team can edit in the theme editor.
Priced on a call, once we’ve seen your storeTalk to Kevin, our founder
Priced on a call, once we’ve seen your storeTalk to Kevin, our founder
Free discovery callTalk to KevinBook a call