How we figure out how to speak to your customers.
Every test starts with what your customers already say about you. We read all of it before we design a thing.
- 01Build your data bank.Reviews, support tickets, Reddit threads, ad comments and your Shopify data. Every source lands in one data bank on your customers, and every test we design comes out of it, not a best-practice list.
- 02Map awareness levels.We sort your customers into five awareness levels, and each page gets the message its visitors are ready for. Cold traffic meets the problem. Warm traffic meets the offer.
- 03Map market sophistication.We find out how many times they’ve heard the promise, then place your market on stages 1 to 5. The stage sets how bold and how new the message must be.
- 04Map pain points.We pull out every pain point in your customers’ own words, and score each one by how often it comes up and how strongly it’s felt. The strongest pains lead the headline.
- 05Map desires.We list what they want instead, again in their words, and give every desire the same strength score. Each test shows the outcome they want, not just the product.
